Smither Psychiatry
Building a Complete Digital Presence from Scratch
The Opportunity
Morgan Smither, PMHNP, was preparing to open her own psychiatric practice in Louisville. After years of working in healthcare systems, she wanted to build something different - a practice where patients actually get the time and attention they deserve.
The challenge: she needed a complete digital presence built from the ground up before her January 2026 launch. Website, Google Business Profile, local SEO strategy - everything. And she needed to focus on preparing her practice, not learning digital marketing.
Understanding What Makes Morgan Different
Before touching a single line of code, I spent time understanding what makes Smither Psychiatry genuinely different from the dozen other providers in Louisville. This isn't about making marketing claims - it's about capturing real differentiators that patients actually care about.
30-Minute Appointments
Most psychiatrists do 15-20 minute med checks. Morgan gives patients real time to be heard.
Medical Cannabis Certification
One of few Louisville providers offering medical cannabis certification for PTSD.
"Micro Therapy" Approach
Integrates brief therapeutic conversations during medication appointments.
Persistence in Treatment
Never gives up on finding the right medication - even for complex cases.
The Approach: Full-service partnership. I handled everything digital so Morgan could focus entirely on her patients.
What We Built
This wasn't a template job. Every element was designed around Morgan's specific practice and the patients she wants to serve.
Complete Digital Foundation
- Custom website design and development - Clean, professional, mobile-first site that immediately communicates her approach
- 5 dedicated treatment pages - Anxiety, depression, ADHD, PTSD, and bipolar disorder - each written to capture how patients actually search
- Local SEO strategy - Targeting mental health keywords in Louisville and surrounding areas
- Google Business Profile optimization - Complete setup with proper categories, services, and attributes
- Content strategy - Captured Morgan's unique voice and approach through interviews
- Ongoing partnership - Continuous optimization as the practice grows
The Content Process
The most valuable part of this project wasn't technical - it was extraction. I conducted deep interviews with Morgan to understand:
- How she explains conditions to patients
- What questions patients commonly ask
- What frustrations drove her to start her own practice
- What makes her approach genuinely different
That information became the foundation for every piece of content on the site. It's not generic healthcare copy - it's Morgan's voice, her philosophy, her way of explaining things.
"Hunter took over everything - the website, the content, the technical stuff I don't understand. I just focus on my patients now."- Morgan S., PMHNP
Looking Ahead
The practice opens in January 2026. The digital foundation is ready. As Morgan builds her patient base, we'll continue optimizing - tracking which keywords drive appointments, building the review profile, and expanding content based on what patients are actually searching for.
This is what "one partner" means. Not a website that gets delivered and forgotten. An ongoing relationship where I handle the digital side so Morgan can do what she does best - help patients.
Opening a new practice?
Let's talk about building your digital presence the right way - before you open your doors.
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